SPHERE PR & Marketing Plan - Gold

PROPERTY SHOWS & SEMINAR

2 Property Shows back-to back (Dubai and Abu Dhabi) - to be conducted over a 12 month period and include the following activities:

• Organizing all aspects of event logistics including venue selection and booking, liaising with hotel/venue, catering and accommodation, organizing branding at event.
• Drafting and issuing 2 press releases for the event - 1 pre-release and 1 post-release.
• Organizing photography at event.
• Press briefing at Property Show for 2-3 media titles.
• Advertising: 4 ads to be placed in most widely read local daily newspaper – 1 week in advance, 2 days in advance and 1 each show day.
• Seminar: to be held around the Property Shows. Invitations issued via Sphere’s database of 10,000 potential clients. Optional: Client will have the opportunity to employ an individual nominated by Sphere to follow up leads.

Advertising

• A total of 12 ads per year to be placed into selected daily media.
• 6 ads in relevant bi-monthly Gulf wide publications e.g property and investment titles.

Low Key Events – below the line activity

Presence in shopping malls distributing flyers to passers-by – 4 per year. 

Media Relations

Regular drumbeat of activity including the following:

• 1 press release every 2 months
• 1 feature article written and placed in relevant title per quarter
• 1 press conference per year
•  Advance features – researching opportunities for participation in features written in relevant publications
• Industry/competitor analysis.
• Quarterly activity and clippings report

The Sphere Management fee for The Gold Program is fixed at €10,350. All 3rd party expenses including the cost of ads, material, venue hire, couriers etc are additional to this fee.

www.sphereme.com contact@sphereme.com Tel: + 971 4 355 8246

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