SPHERE PR & Marketing Plan - Silver

PROPERTY SHOWS

2 Property Shows back-to-back (Dubai and Abu Dhabi) to be conducted over a 12 month period, to include the following activities:

• Organizing all aspects of event logistics including venue selection and booking, liaising with hotel/venue, catering and accommodation, branding for event.
• Drafting and issuing 1 Press Release pre-event.
• Organizing photography at event.
• Advertising: 4 ads to be placed in most widely read local daily newspaper – 1 week in advance, 2 days in advance and 1 each show day.
• Advertising
• A total of 6 ads per year to be placed into selected daily media.
• 3 ads in relevant bi-monthly Gulf wide publications e.g property and investment titles.

Low Key Events – below the line activity

Presence in shopping malls distributing flyers to passers-by - 2 per year. 

Media Relations

Regular drumbeat of activity including the following:

• 1 press release every quarter.
• 1 press briefing per year.
• Advance features – researching opportunities for participation in features written in relevant publications.
• Industry/competitor analysis.
• Quarterly activity and clippings report.

The Sphere Management fee for The Silver Program is fixed at €8,200. All 3rd party expenses including the cost of ads, material, venue hire, couriers etc are additional to this fee. 

www.sphereme.com contact@sphereme.com Tel: + 971 4 355 8246

<< back